B2B sales training · Germany, Austria, Switzerland
Sales training for B2B teams. New business, price negotiation, closing.
selling2b trains sales teams at corporations, mid-sized companies and owner-managed businesses across Germany, Austria and Switzerland. Senior trainers from our team work with professional business actors on real customer situations, in English or German.
Companies that train with us
Our services
Our focus: in-house training for sales organisations
We also offer other formats, depending on your situation, team size and goals.
1
In-house sales training
For your team, built on your own customer cases, on site, at a conference hotel or online. From six participants, from a single training day to a multi-stage programme.
2
Sales Challenge Course™
Two days, six to eight participants, professional business actors. At the end, every participant sees in black and white what has improved in their conversations.
3
AI in sales
Our sales check-up shows where AI saves your sales team time and brings in revenue, and where the conversation stays human. Four weeks, fully remote.
4
Open sales training
For individuals and small teams. Two days, two trainers, a maximum of eight places, certificate included. Held in German, with participants from other industries and companies.
Also available: 1:1 sales coaching · Live cold calls with your team · Sales analysis
Topics
What we work on with your team
1
New business acquisition
Every team knows how important it is. In day-to-day business it needs structure, clear language and a fixed slot in the calendar. That is exactly what your team gets from us, including the Golden Hour™, our routine for daily prospecting.
2
Price negotiation
“Too expensive” comes up in almost every conversation. Your team learns to stand behind the value of what you offer, to make concessions only in return for something, and to handle price discussions calmly.
3
Closing
Good conversations deserve a clear next step. Your team trains commitment from first contact to signature, with phrasing that holds up in real meetings.
4
AI in sales
Research, preparation and follow-up are faster and better with AI. Your team learns which tools save time in everyday sales and where the conversation stays human.
How we train
We train what your team needs with customers from tomorrow
Short method input, lots of practice, structured feedback. The ratio of practice to method is roughly 70 to 30. Whatever works in training, every participant takes straight into their next customer meeting.
Real cases, not slides
Your customers, your objections, your prices. Every conversation in the training comes from your team’s day-to-day work.
Professional business actors
Trained actors with sales know-how play your customers, as realistically as your next meeting. In English, German and other languages.
Senior trainers from sales
Every trainer on our team has spent years selling and is matched to your industry and your team.
Visible progress
A before-and-after comparison for every participant, documented and traceable. You see what the training has changed.
Our most intensive format
Sales Challenge Course™
Two days, six to eight participants, professional business actors. The format for teams that want to take their sales conversations to a new level.
Process
How we work together
1
Initial call
You describe your situation and your goals. We tell you which format fits and what it costs.
2
Concept
We develop scenarios, customer profiles and conversation situations from your sales reality. You approve the concept.
3
Training
A senior trainer from our team delivers the training, on site, at a conference hotel or online. Business actors as needed.
4
Follow-through
Evaluation for every participant, a debrief with you and follow-up formats as needed, so that what was learned sticks.
References
What we have delivered for our clients
3 examples from industry, retail and services.
Sensors · Industry · Switzerland
Sensirion AG
Programme
A sales development programme in English for an international sales team: from new business acquisition to Advanced Sales Excellence, with a senior trainer and a business actor.
Result
A shared standard for customer conversations across the whole team, and a partnership that continues year after year.
Tyres and car service · Retail · Germany
Heinrich Nabholz Autoreifen GmbH
Programme
A sales development programme for 18 branches: training for branch managers and sales staff with a business actor, test visits by the trainer to the branches and a joint conference with the entire sales team.
Result
From taking orders to giving active advice: the branches now present the full range of services, with a shared language and fixed processes from drop-off to pick-up.
Promotional products · Services · Germany
EIDEX GmbH
Programme
A sales programme for the sales team of one of Europe’s leading full-service promotional products providers: new business acquisition, trade-show prospecting, needs analysis and cross-selling, with a senior trainer and a business actor working on the team’s own customer cases.
Result
The team uses the methods straight away at the next trade show and in day-to-day business. The partnership continues with an advanced programme.
Client feedback (translated from German)
“The sales training was great. Really good fun, very practical and immediately applicable. The content was to the point: no theory, just real practice.”
MG Automotive
“A great sales training, perfectly tailored to my topics. I learned a lot for my everyday sales work.”
Evora IT Solutions
“We took part in a sales training to develop our sales team and our managers. Professional, practical, with real impact.”
Starthilfe Beratung GmbH
“As a newcomer to sales, the training got me ready. Thanks to the practical tips, every conversation now goes noticeably better.”
enerix Cham
“Highly recommended. The content could be applied straight away. Right after the training I contacted new customers and felt the difference.”
Cox Automotive
“An exceptional sales training. We have noticeably improved our sales skills.”
SEG Electronics
5 out of 5 stars on Google, over 80 reviews · All references (German)
Team
Our team: experts from sales
selling2b trains sales teams in Germany, Austria and Switzerland. Our team brings more than ten years of B2B sales experience: 15 trainers and business actors with their own sales careers in industry, technology, retail, services and consulting.
Who delivers the training?
An experienced senior trainer from our team, selected for your industry and your team, together with a business actor if needed. Concept, preparation and quality assurance are handled by selling2b, so the quality stays the same in every training.
Books
Our books on B2B sales (in German)
More resources
Podcast, online academy and blog (in German)
selling2b Podcast
Conversations and ideas from B2B sales practice, for listening on the go.
Online Academy
Video courses on new business acquisition, negotiation and closing. For individuals and as a complement to training for your team.
Blog
Articles on objection handling, price negotiation, prospecting and sales leadership.
